Return on Sponsorship and Investment for the 25th Beijing Art Fair in 2025
The Beijing Art Fair is a large-scale art exchange event held in Beijing every year.
Time: September 12th - 15th, 2025
Location: Beijing Exhibition Hall
After 24 years of professional development, this art fair has become an internationally renowned brand. To leverage the media advantages of this art fair, we will focus on promoting new products of enterprises and enhancing their popularity and influence. We are now specially presenting an advertising publication as a reward.
The formulation of exhibition advertising and sponsorship plans
1. Sponsor qualifications
Sponsors must be enterprises with high popularity and reputation, as well as significant brand influence, that have been evaluated and recognized by the committee.
2. Sponsorship advantages
The investment amount of 3.8 million yuan is the "exclusive sponsor unit", and the highest level of courtesy is tailor-made for your company. The all-round three-dimensional publicity offensive and extensive dissemination effect have become the focus of public attention within the industry.
3. Sponsor privileges
The sponsor will act as the "sponsor unit" for the high-level forum and the organizer's appreciation banquet of this conference, marking and displaying the LOGO at the most important position on the site (including the backboard, etc.).
Special exhibition area display
Price: 800,000 yuan
Provide a 200-square-meter specially decorated exhibition and display area for the sponsor at the entrance or central area of the venue to facilitate the promotion of the corporate image and products, as well as on-site interaction and communication with visitors and buyers.
Media advertising
Price: 450,000
Satellite TV and radio stations: CCTV4, Beijing Television, Tianjin Satellite TV, Shanxi Satellite TV, Ningxia Satellite TV, Henan Satellite TV, Hebei Satellite TV, etc. will arrange professional media to interview the enterprise leaders at the exhibition site.
Print media: Beijing Daily, Beijing Morning Post, Beijing Evening News, The Beijing News, China Youth Daily, Art News.
Online media: Xinhuanet, China National Radio, People's Daily Online, CCTV.com, China Economic Net, Sohu, NetEase, Sina, Phoenix, Artron Art Network, 99 Art Network, etc.
Video media: Youku Video, Phoenix Video, Sohu Video, Tencent Video, wechat, Weibo and mobile APP clients, etc.
A total of more than 100 media outlets published the enterprise's promotional materials.
Promotion before the exhibition
Invitation letter sponsorship (Sponsorship fee: 40,000 yuan, size as shown in the picture)
Specification
Size
Price
Remarks
(1/3 A4 size)
210mm×95mm
40,000 yuan
Only two sponsors are allowed
2. Postal service
Direct mail service (200,000 yuan). Let buyers be informed of your company's latest products and information in the first place! We tailor direct mail services for you, targeting professional audiences in the industry. The company profile and product profile provided by your company will be directly delivered to the target buyers. We welcome you to participate in the design and promotion, allowing you to integrate into our activities to the greatest extent.
Promotion at the exhibition
1. Print sponsorship
Ticket sponsorship (exclusive sponsorship of 80,000 yuan). Return: 80,000 tickets, sold on-site, allowing you to gain the most marketing promotion.
(2) Advertising for visit and exhibition passes (Exclusive sponsorship of 30,000 yuan, including exhibition pass, forum pass, guest pass and press card pendants). Return: All visitors and exhibitors will be equipped with a visit pass and exhibition pass containing your company's information. Before entering the exhibition hall, they can know the company's information and booth number, which will be unforgettable. Moreover, the pass is issued and can move around with the holder, which is also a great mobile advertisement. This is undoubtedly another great investment.
(3) Visiting Guide (Exclusive sponsorship of 30,000 yuan). Report: During the event period, the audience guide will be delivered to the audience as soon as possible! All the audience who arrive at the scene will receive a visitor guide to facilitate their visit. The content includes: the list of exhibitors, the floor plan of the exhibition (marked with booth numbers), and the introduction of activities during the exhibition. Audience guides are the most effective means for your company to promote its products and brand to the audience.
(4) Handbag advertising (Exclusive sponsorship: 50,000 yuan / 3,000 copies). Return: The audience's use of the bags printed with your company's logo to place the collected promotional materials is the best mobile advertisement during the exhibition and an effective means to promote and enhance your company's popularity.
(5) Advertising in the conference journal (sponsorship of 30,000 yuan). Return: Exhibition catalogue, allowing you to obtain the most exhibitor information! The exhibition catalogue will be distributed to exhibitors, industry visitors, consular staff, industry associations and even professional buyers who were unable to attend the event on site. Even after the exhibition ends, international buyers can quickly access useful information from the exhibition catalogue, establish new connections, seek suitable products and obtain high-quality services.
2. Outdoor advertising (300,000-500,000 yuan, depending on the actual situation)
Return: Knife flags, pole flags, and outdoor display stands enable exhibitors and visitors to know the company's products, information, and booth numbers before reaching the exhibition hall, giving the company a first impression and deepening the impression. Large three-dimensional publicity bodies (cubes), large three-dimensional publicity bodies (triangular cones), vertical advertisements, and billboards have a powerful visual impact effect.
3. Indoor advertising (300,000-500,000 yuan, depending on the actual situation
Rewards: The main banner inside the exhibition hall, the banners inside the exhibition hall, the column posters inside the exhibition hall, the banners in the lunch/rest area, the hanging flags, the backboard advertisements at the registration desk, the guidance signs at the exhibition hall, the pull-up banners, and the LOGO on the naming board inside the exhibition hall. These promotional forms can not only highlight the image of your enterprise but also attract visitors to visit your booth.
4. Forum and event sponsorship
(1) Summit Forum Sponsorship Plan (Exclusive sponsorship of 500,000 yuan). Rewards: Not only can you exclusively own the golden advertising space on the backboard of the summit forum, but also have four display boards at the forum site, distribute enterprise materials along with the forum materials, have the top person in charge of the enterprise give a 5-minute speech, and have an exclusive enterprise publicity desk placed around the registration desk.
(2) New product launch event (Exclusive sponsorship of 800,000 yuan). Reward: We will launch a meticulously crafted platform to ensure your products are promoted both before and after the exhibition. Before the exhibition, we will set up a separate webpage on the website to publish pictures, specifications and unique advantages of the company's new products, attracting more buyers' attention. Meanwhile, during the exhibition period, your company's new products, including the company name and booth number, will be printed on the billboard at the registration desk.
(3) Sponsorship of the reception dinner (exclusive sponsorship of 500,000 yuan). Return: As the "exclusive sponsor" of the government reception dinner for this exhibition, the person in charge will not only have exclusive access to the four prime advertising Spaces on the dinner board, one logo on the backboard of the banquet site, and one pull-up banner of your company placed at the entrance of the dinner, but also the top person in charge of the enterprise will have a 20-minute speech. Moreover, the person in charge of the enterprise will be received by government leaders at the dinner site. And have dinner with government leaders and their invited guests.